Campaigns Manager

British Transport Police (BTP) are recruiting for a Campaigns Manager on a Permanent Contract. The role is paying £39,878.80 per annum and can be based at any of our UK Hubs- Birmingham, London, Manchester, Cardiff, and Scotland. London based candidates will be eligible for a London Allowance £3,033.56 per annum. Interviews will take place on Wednesday 10 April 2024. 

BTP is the national police Force for the rail network throughout Great Britain, including London Underground, across which we ensure the safety and security of nearly 3 billion passenger journeys and over 100 million tons of freight every year. The world in which we work is fast paced, operationally and commercially demanding, and constantly changing. The Campaigns Manager will join a team of three campaigns managers responsible for the delivery of integrated force wide communications campaigns to include external, internal and recruitment campaigns. This role is focused on internal and recruitment campaigns; however the candidate may be expected to cover external campaigns when the need arises.

Using knowledge and experience of the facilitation of behavioural change and working with external agencies where required, the campaigns manager will provide expert advice to BTP/BTPA on the use and management of the use of campaigns to support the force in achieving its strategic objectives. The campaigns manager will build BTP’s reputation and position the force as an employer of choice.

As a Campaigns Manager you will be required to:

• Plan, coordinate and maintain professional oversight of the implementation of multi-channel, integrated force wide communications campaigns and activity aimed at changing behaviour and perceptions; evaluate effectiveness, ensuring lessons learned are shared with colleagues and taken into consideration in future communications campaigns activity.
• Deliver integrated force wide communications campaigns and activity on time and budget, and provide support for force wide events, including awards ceremonies and exhibitions.
• Identify and propose campaign activity to tackle key issues, setting out clear and costed proposals to senior colleagues. Use your creativity to proactive identify opportunities for recruitment messages to be integrated into campaigns to enhance the reputation of BTP and aid the recruitment team in meeting their strategic objectives.
• Evaluate effectiveness of campaigns ensuring lessons learned are shared with colleagues and taken into consideration in future communications campaigns activity. Ensure that all campaigns activity has a consistent message and speaks with one voice to assist with promoting the brand of BTP.
• Represent the department, influencing and playing an active role, at internal boards and meetings, as required.

Further information about this vacancy can be found in the attached job description. The successful Campaigns Manager will be required to evidence the following:

• Ability to influence, persuade and negotiate, demonstrating gravitas and establishing credibility when giving advice and guidance at all levels of the organisation.
• Ability to build positive working relationships internally and externally at all levels.
• Ability to work as part of a team and under own initiative.
• Excellent organisational, planning, project management and time management skills, with the ability to work on several projects at once, often to conflicting deadlines.
• Excellent writing, editing and proofreading skills, with a high degree of accuracy and attention to detail, with the ability to present complex information in concise and plain English.
• Demonstrable ability to exercise sound editorial judgement and brand guardianship.

If you are interested in applying to the role, then please do not delay as interviews will be held as soon possible. In return for your experience, we can offer you:

• Up to £39,878.80 per annum plus £3,033.56 per annum for London based candidates.
• Yearly base salary increments (subject to satisfactory performance in previous PDR year)
• Working from home allowance available to purchase suitable equipment for blended & home working.
• 28 days annual leave plus bank holidays
• Family friendly policies including up to 26 weeks paid maternity and adoption leave.
• Bespoke benefits platform and access to Blue Light Card
• Development opportunities including fully funded apprenticeships.
• Employee assistance programme and dedicated wellbeing hub
• Excellent Pension scheme

BTP is an employer who cares about the impact we have on the environment and the wider challenges of climate change, and as such we are committed to reducing our carbon footprint and achieving Net Zero Carbon (NZC) through offsetting by 2035.

At BTP we are proud guardians of the railway, and it is crucial that we represent the diverse communities we serve and protect. As ‘One BTP’ across the UK, we know that diversity, inclusion and belonging help us improve our decision making, foster creativity and drive innovation so all our people can thrive.

Our vacancies are open to everyone, and all appointments are made based on merit. So that we can become more diverse we encourage applications from candidates from Black, Asian, and minority ethnic backgrounds, women, people who have a disability, those who are neurodiverse and persons who identify as LGBTQI+. We use positive action to encourage potential candidates from underrepresented groups through targeted workshops or advice sessions.  If you have the skills, experience and values that here in BTP we pride ourselves on then we would welcome you to apply.

For more information on Positive Action please click here or email the team on PART-Recruitment@btp.police.uk

If you have any questions about the application process, please email our friendly and helpful team where we will be happy to help you:  RecruitmentTeam@btp.police.uk. If your question related to equality or diversity then you can also contact our Equality, Diversity and Inclusion team directly at: PART-Recruitment@btp.police.uk To reassure you, anything you ask us will be in the strictest confidence and will not form part of your application.

To apply, you must have the permanent right to live and work in the UK and have been resident in the UK for the previous 3 years. You will be asked these and other questions to determine your eligibility to work for British Transport Police when you start your application and you must answer honestly.

BTP GPP Police Staff Pension Scheme is administered by Royal London and this is a group personal pension plan which is available to all police staff. It’s a defined contribution scheme, offering employees the flexibility to vary their pension contributions from 4.4% to 12% of their salary. For more information, visit the Royal London dedicated pension page or email us at Pension-Queries@btp.police.uk .Please note if you are an existing member of Police Staff in the RPS your pension will not be affected. 

Internal candidates must have completed their probation for their current substantive posting and can only apply in tenure if Head of Department approval is emailed to Recruitmentteam@btp.police.uk prior to the vacancy closing. Internal candidates must confirm that they are not subject to formal action plans for sickness/complaints/discipline or poor performance and that all mandatory training courses have been attended and are in ticket/up to date. A minimum rating of 3 (performing) or a rating of U (no rating) must have been achieved on the last reporting year PDR.