Content Creator (x2)

Content Creator – British Transport Police (BTP)

We keep millions of people moving safely on Britain’s rail networks every day. We support each other and help communities get to their destinations safely, no matter where they’re going or why. It’s the way we work that really sets us apart. At BTP we have a friendly, open and committed culture where we go out of our way to help anyone in need. We’re proud to be a Force that cares about people and has a positive impact on our community. Wherever you work, and whatever your role, you’re a valuable part of keeping journeys safe for millions of people every day.

Working as part of our People and Change Communications function, we’re excited to offer the opportunity to join our newly formed Content Creation team. As a Content Creator you’ll act as an in-house advisor on our online and digital presence. You’ll proactively gather and create content which will be shared across multi-channels and platforms.

We’re looking for people who have a passion for policing and who want to be involved in shaping the services delivered by a Content Creation team. The team will have shared focus on producing creative content including copy for internal audiences and our social channels, design, photography, video, digital, infographics, and animation. You’ll have a combined skill set across at least two or more of these creative services but would also jump at the chance of being provided with training and support to develop your skills further.

We have two permanent Content Creator opportunities available with an annual salary of £36,529.65 (plus £3033.56 London Allowance per annum where applicable). We champion a flexible approach to working, so these roles can be based at any of our UK Hubs: Birmingham, London, Manchester, Leeds, Cardiff, and Glasgow with a blended approach of home and office-based working will be supported. 

You’ll work as part of a team of four Content Creators and focus on assisting the delivery of our communications strategy to internal and external audiences. The Content Creator provides an essential service to the department and wider Force, acting as a subject matter expert and ensuring that innovative and creative content is produced in a timely manner so we can keep pace with internal and external trends and that all opportunities to win back trust and legitimacy are exploited.

The principal accountabilities of the Content Creator include but is not limited to:

• Develop and deliver effective content using channel trends, audience listening data and artificial intelligence software to inform what is created and ensure that NTP/BTPA effectively communicates with the intended audiences and that content is purposeful, informative and outcome based
• Devise content that is aimed at changing behaviour and perceptions; evaluate effectiveness, ensuring lessons are shared with colleagues and inform future content production. Proactively research and develop features or ideas for communication channels or initiatives, come forward with these ideas and initiatives selling them to senior managers as a good approach
• Be a trusted advisor to the department and wider force on content creation, providing guidance on how to best use creative content to achieve a desired outcome
• Develop core messaging for projects and communications campaigns that can be used across our channels and align with media work to ensure a consistent and effective communications output
• Create innovative written and visual content including copy for our internal and external channels, photography, video, digital, infographics and animation
• Produce and edit creative and engaging video and digital animations to provide interesting and informative content which effectively communicates with our audiences and encourages customer interaction
• Support in the planning and implementation of multi-platform, integrated Force-wide communications campaigns; evaluate effectiveness, ensuring lessons learned are shared with colleagues and taken into consideration in future communications campaigns activity
• In collaboration with the Campaigns Manager, produce creative content for internal, external and recruitment campaigns which build reach and engagement, building public trust and confidence and enhancing the reputation of BTP
• Create internal content that focuses on amplifying employee voice across all our channels to foster a culture of communities where colleague voice is heard – identifying opportunities to use employee generated content where possible
• Horizon scan to ensure the continuous improvement of our content and that we’re adopting best practice and innovation to grow our audience reach and engagement and to drive learning
• Be a brand ambassador ensure that we’re talking with one voice and that internal and external brand guidelines are followed, provide training and support on BTP brand to colleagues across the force

Further information about this vacancy can be found in the attached job description.

You’ll also be required to evidence the following skills: 

• A primary skill set of copy or digital
• Exceptional writing, editing and proofreading skills 
• Video production and digital animation skills, with the ability to create effective digital content suitable for internal and external audiences.
• The confidence and gravitas to offer advice to senior management and other members of the Force and Authority  
• Able to work to multiple deadlines and shifting priorities. 
• Ability to influence and persuade
• Ability to comply with brand guidelines 
• Excellent administrative, planning and organising skills 

If you’re interested in applying to the role, then please don’t delay as interviews will be held as soon possible.

HOW TO APPLY:

Please upload a copy of your cover letter and CV in one PDF document. Please note that there is no option to upload them separately, therefore, you must submit them in one document. Your application will only be considered if both a cover letter and CV are present.

The closing date and time for applications to be submitted is Thursday 18th April 2024 at 12pm.

In return for your experience, we can offer you:

• £36,529.65 (plus £3033.56 London Allowance per annum where applicable).
• Yearly base salary increments (subject to satisfactory performance in previous PDR year)
• Working from home allowance available to purchase suitable equipment for blended & home working
• 28 days annual leave plus bank holidays
• Family friendly policies including up to 26 weeks paid maternity and adoption leave
• Bespoke benefits platform and access to Blue Light Card
• Development opportunities including fully funded apprenticeships
• Employee assistance programme and dedicated wellbeing hub
• Excellent pension scheme

BTP is an employer who cares about the impact we have on the environment and the wider challenges of climate change, and as such we are committed to reducing our carbon footprint and achieving Net Zero Carbon (NZC) through offsetting by 2035.

At BTP we are proud guardians of the railway and it is crucial that we represent the diverse communities we serve and protect. As ‘One BTP’ across the UK, we know that diversity, inclusion and belonging help us improve our decision making, foster creativity and drive innovation so all our people can thrive.

Our vacancies are open to everyone and all appointments are made based on merit. So that we can become more diverse we encourage applications from candidates from Black, Asian, and minority ethnic backgrounds, women, people who have a disability, those who are neurodiverse and persons who identify as LGBTQI+. We use positive action to encourage potential candidates from underrepresented groups through targeted workshops or advice sessions.  If you have the skills, experience and values that here in BTP we pride ourselves on then we would welcome you to apply.

For more information on Positive Action please click here or email the team on PART-Recruitment@btp.police.uk

If you have any questions about the application process, please email our friendly and helpful team where we will be happy to help you:  RecruitmentTeam@btp.police.uk. If your question related to equality or diversity then you can also contact our Equality, Diversity and Inclusion team directly at: PART-Recruitment@btp.police.uk To reassure you, anything you ask us will be in the strictest confidence and will not form part of your application.

In order to apply, you must have the permanent right to live and work in the UK and have been resident in the UK for the previous 3 years. You will be asked these and other questions to determine your eligibility to work for British Transport Police when you start your application and you must answer honestly.

BTP GPP Police Staff Pension Scheme is administered by Royal London and this is a group personal pension plan which is available to all police staff. It’s a defined contribution scheme, offering employees the flexibility to vary their pension contributions from 4.4% to 12% of their salary. For more information, visit the Royal London dedicated pension page or email us at Pension-Queries@btp.police.uk .Please note if you are an existing member of Police Staff in the RPS your pension will not be affected. 

Internal candidates must have completed their probation for their current substantive posting and can only apply in tenure if Head of Department approval is emailed to Recruitmentteam@btp.police.uk prior to the vacancy closing. Internal candidates must confirm that they are not subject to formal action plans for sickness/complaints/discipline or poor performance and that all mandatory training courses have been attended and are in ticket/up to date. A minimum rating of 3 (performing) or a rating of U (no rating) must have been achieved on the last reporting year PDR.