Social Media Engagment Officer

British Transport Police (BTP) are recruiting for X3 Social Media Engagement Officers on a Permanent Contract. The role is paying £32,757.33 per annum and will be based either at Birmingham or London. London Based candidates will receive London Allowance £3,033.56 per annum.

BTP is the national police Force for the rail network throughout Great Britain, including London Underground, across which we ensure the safety and security of nearly 3 billion passenger journeys and over 100 million tons of freight every year. The world in which we work is fast paced, operationally and commercially demanding, and constantly changing. The social media engagement officers provide a dedicated social media monitoring service to BTP/BTPA, analysing social media activity and often acting as a first responder to enquiries or posts. They will monitor activity and make decisions whether to respond personally or whether to escalate matters that need a specialist media relations or operational input, paying particular attention for issues of vulnerability, criminality, or risks to public confidence.

As a Social Media Engagement Officer, you will be required to:

• Using specialist software to monitor all social media platforms to identify posts and content that are of interest to the force or that need a force response.
• Manipulating the use of social media monitoring software to assist with the monitoring of public sentiment or perception to external activities / incidents, such as the release of government reports or public policy changes.
• Responding to social media posts and public comments left across the force social media accounts where appropriate, using information provided by the wider department on current key messages and campaign activity. Direct members of the public to relevant reporting methods if they are trying to report a crime via social media.
• Recognising and highlighting potential social media risks or issues and making decisions to escalate social media content where it poses a vulnerability, criminality, or reputational risk.
• Support the wider department and force with the dissemination of key messaging across social media during incidents, crises or high-profile issues attracting public and media interest.

Further information about this vacancy can be found in the attached job description. The successful Social Media Engagement Officer, will be required to evidence the following:

• Able to work on own initiative and use sound judgement to make quick decisions.
• Strong analytical skills with the ability to interpret social media data.
• Able to produce reports and actionable insights for colleagues.
• The ability to identify risks to the force – such as trending social media content – and ensure it is being handled and raised with the appropriate people.
• Excellent written and digital communication skills and able to deal with the public courteously whilst managing expectations.
• The ability to work unsupervised and use own initiative to solve problems.

If you are interested in applying to the role, then please do not delay as interviews will be held as soon possible. In return for your experience, we can offer you:

• Up to £32,757.33 per annum plus London Allowance £3,033.56 per annum (for London Based Candidates only).
• Yearly base salary increments (subject to satisfactory performance in previous PDR year)
• Working from home allowance available to purchase suitable equipment for blended & home working.
• 28 days annual leave plus bank holidays.
• Family friendly policies including up to 26 weeks paid maternity and adoption leave.
• Bespoke benefits platform and access to Blue Light Card.
• Development opportunities including fully funded apprenticeships.
• Employee assistance programme and dedicated wellbeing hub.
• Excellent Pension scheme.

BTP is an employer who cares about the impact we have on the environment and the wider challenges of climate change, and as such we are committed to reducing our carbon footprint and achieving Net Zero Carbon (NZC) through offsetting by 2035.

At BTP we are proud guardians of the railway and it is crucial that we represent the diverse communities we serve and protect. As ‘One BTP’ across the UK, we know that diversity, inclusion and belonging help us improve our decision making, foster creativity and drive innovation so all our people can thrive.

Our vacancies are open to everyone and all appointments are made based on merit. So that we can become more diverse we encourage applications from candidates from Black, Asian, and minority ethnic backgrounds, women, people who have a disability, those who are neurodiverse and persons who identify as LGBTQI+. We use positive action to encourage potential candidates from underrepresented groups through targeted workshops or advice sessions.  If you have the skills, experience and values that here in BTP we pride ourselves on then we would welcome you to apply.

For more information on Positive Action please click here or email the team on PART-Recruitment@btp.police.uk

If you have any questions about the application process, please email our friendly and helpful team where we will be happy to help you:  RecruitmentTeam@btp.police.uk. If your question related to equality or diversity then you can also contact our Equality, Diversity and Inclusion team directly at: PART-Recruitment@btp.police.uk To reassure you, anything you ask us will be in the strictest confidence and will not form part of your application.

In order to apply, you must have the permanent right to live and work in the UK and have been resident in the UK for the previous 3 years. You will be asked these and other questions to determine your eligibility to work for British Transport Police when you start your application, and you must answer honestly.

BTP GPP Police Staff Pension Scheme is administered by Royal London and this is a group personal pension plan which is available to all police staff. It’s a defined contribution scheme, offering employees the flexibility to vary their pension contributions from 4.4% to 12% of their salary. For more information, visit the Royal London dedicated pension page or email us at Pension-Queries@btp.police.uk .Please note if you are an existing member of Police Staff in the RPS your pension will not be affected. 

Internal candidates must have completed their probation for their current substantive posting and can only apply in tenure if Head of Department approval is emailed to Recruitmentteam@btp.police.uk prior to the vacancy closing. Internal candidates must confirm that they are not subject to formal action plans for sickness/complaints/discipline or poor performance and that all mandatory training courses have been attended and are in ticket/up to date. A minimum rating of 3 (performing) or a rating of U (no rating) must have been achieved on the last reporting year PDR.